An introduction to the campaign

Sugar Smart 2016 is one of Change4Life’s healthy eating campaigns. It focuses on the new sugar recommended maximum guidelines and provides families with the knowledge and tools they need to help them cut down on sugar.

The age group that this campaign is set up to talk to is 5-11 year olds and their parents. Here are some key facts about why this campaign is so important and why you should get involved.

Helpful facts and actions

Facts:

o There is no place for sugary drinks in a child’s daily diet. This includes sugary drinks, such as fizzy pop, juice drinks, squashes, cordials or energy drinks and squash.

o Our kids might seem fine on the outside but too much sugar can lead to the build-up of harmful fat on the inside that we can’t see. This fat around their vital organs can cause serious disease in the future.

o Drinking sugary drinks results in weight gain and increases in BMI in teenagers and children.

o Excess sugar means excess energy, which in turn can lead to stored fat in the body and diseases like heart disease, some cancers and Type 2 diabetes. Eating too much sugar can also cause tooth decay.

o Consuming too many sugary drinks increases the risk of developing Type 2 diabetes.

Actions:

o The Change4Life Sugar Smart app is designed to show quickly and easily how much total sugar is in the food and drinks you are buying. Download the app for free from the App store or Google play.

o Search ‘Change4Life’ for lots of free support, tips, ideas and recipes.

o Share the message that by making sugar swaps, having smaller portions and eating sugary foods less frequently people can cut down on sugar intake.

o Follow Change4Life on Facebook and Twitter and use the campaign hashtag #SugarSmart

The Change4Life Sugar Smart app tells you how much total sugar is in the food and drink you’re buying so you can get sugar smart. Download for free from the App Store or Google Play now

Are you aware of how much sugar is in the food and drink your children love? Download the Sugar Smart app today for free on App Store or Google Play

The @Change4Life Sugar Smart app works to quickly and easily tell you just how much total sugar is in the food and drink you’re buying. Download today from the App Store or Google Play

Twitter posts

The #SugarSmart app will let you know just how much total sugar is in the food and drink you buy. Download it today on App Store or Google Play

Do you know how much sugar is really in the food and drink you buy? Download the #SugarSmart App for free on App Store or Google Play

The @Change4Life #SugarSmart app is a great way for your kids to learn about how much total sugar is in their food and drink App Store or Google Play

Our campaigns are life changing and we hope you enjoy using our kits. If you have any questions or feedback about these kits we are always available – please get in touch at partnersips@phe.gov.uk